ما هو SEO ولماذا نحتاجه؟

من أين يأتي مصطلح SEO (Search Engine Optimization)؟

ظهرت محركات البحث الأولى في أوائل التسعينيات ، وحتى ظهور Google عام 1996 ، تم إنشاء العديد منها ، بما في ذلك Yahoo! بدأ ازدهار الويب. أدرك الناس أنه يمكن جني الأموال منهم حقًا. لذلك توصلوا إلى استنتاج أنهم بحاجة إلى جذب حركة المرور. ما هي أفضل طريقة لجذب حركة المرور؟ محركات البحث. في تلك اللحظة بدأ أصحاب مواقع الويب بالتفكير في كيفية الوصول إلى المراكز الأولى في SEO!

1. ما هو تحسين محركات البحث؟

Search Engine Optimization أو تحسين محرك البحث هو عملية تحسين ظهور موقع الويب في النتائج العضوية لمحركات البحث المختلفة. يتم تسميته أيضًا بشكل متكرر بالعنوان الإنجليزي SEO (تحسين محرك البحث).

تحسين محركات البحث هو أحد "التخصصات" التي تغيرت كثيرًا في السنوات الأخيرة. علينا فقط إلقاء نظرة على العدد الكبير من التحديثات التي تم إجراؤها على wikipedia وكيف قاموا بتحويل 180 درجة إلى ما كان يفهمه مُحسنات محركات البحث حتى وقت قريب. الآن مع مُحسّنات محرّكات البحث ، تتم متابعة ما يصفه مات كاتس بنفسه بأنه "تحسين تجربة البحث" أو ما هو نفسه ، "كل شيء للمستخدم".

على الرغم من وجود الآلاف من العوامل التي يعتمد عليها محرك البحث لوضع صفحة أو أخرى ، يمكن القول أن هناك عاملين أساسيين: السلطة والأهمية

السلطة هي أساسًا شعبية موقع الويب. وكلما كانت أكثر شيوعًا ، زادت قيمة المعلومات التي تحتوي عليها. هذا العامل هو العامل الذي يأخذه محرك البحث في الاعتبار أكثر من غيره لأنه يعتمد على تجربة المستخدم الخاصة. كلما تمت مشاركة المحتوى ، وجد المستخدمون أنه مفيد أكثر.
الملاءمة هي العلاقة التي تربط الصفحة ببحث معين. هذا لا يعني أن الصفحة تحتوي في كثير من الأحيان على مصطلح البحث (في البداية كان كذلك) ولكن محرك البحث يعتمد على مئات العوامل في الموقع لتحديد ذلك.

يمكن تقسيم تحسين محركات البحث إلى مجموعتين كبيرتين:

On-site: تهتم مُحسّنات محرّكات البحث في الموقع بالملاءمة. إنه يضمن تحسين الويب بحيث يفهم محرك البحث الشيء الرئيسي ، وهو محتوى نفس الشيء. ضمن SEO On-site ، سنقوم بتضمين تحسين الكلمات الرئيسية ووقت التحميل وتجربة المستخدم وتحسين الشفرة وتنسيق عناوين URL.

Off-site:: تحسين محركات البحث خارج الموقع هو جزء من عمل تحسين محركات البحث (SEO) الذي يركز على عوامل خارجية لصفحة الويب التي نعمل فيها. تتمثل أهم العوامل في تحسين محركات البحث خارج الموقع في عدد الروابط وجودتها ، والتواجد في الشبكات الاجتماعية ، والإشارة إلى وسائل الإعلام المحلية ، وسلطة العلامة التجارية والأداء في نتائج البحث ، أي نسبة النقر إلى الظهور التي يمتلكها عملاؤنا. النتائج في محرك البحث. من المؤكد أنك تفكر في أن كل هذا جيد جدًا وأنه مثير جدًا ولكنك هنا لتعرف سبب حاجتك إلى تحسين محركات البحث على موقع الويب الخاص بك وما هي الفوائد التي ستحصل عليها إذا قمت بدمجه في إستراتيجيتك عبر الإنترنت.

بمجرد أن نعرف ما هو مُحسّنات محرّكات البحث ، يجب أن نفرق بين اتباع "توصيات" محرك البحث أم لا. Black Hat SEO أو White Hat SEO

Black Hat SEO: القبعة السوداء هي محاولة لتحسين وضع محرك البحث لصفحة ويب باستخدام تقنيات أو تقنيات غير أخلاقية تتعارض مع إرشادات محرك البحث. بعض الأمثلة على تحسين محركات البحث في Black Hat هي الحجب أو التدوير أو الرسائل الاقتحامية في المنتديات وتعليقات المدونات أو حشو الكلمات الرئيسية. يمكن أن توفر القبعة السوداء فوائد على المدى القصير ، لكنها بشكل عام استراتيجية محفوفة بالمخاطر ، دون استمرارية على المدى الطويل ولا تضيف قيمة.

White Hat SEO: يتكون من جميع الإجراءات الصحيحة أخلاقياً التي تتوافق مع إرشادات محرك البحث لوضع صفحة ويب في نتائج البحث. نظرًا لأن محركات البحث تعطي أهمية أكبر للصفحات التي تستجيب بشكل أفضل لبحث المستخدم ، فإن White Hat تتضمن التقنيات التي تسعى إلى جعل الصفحة أكثر صلة بمحركات البحث من خلال إضافة قيمة لمستخدميها.

2. ما سبب أهمية تحسين محركات البحث؟

السبب الأكثر أهمية لضرورة تحسين محركات البحث هو أنها تجعل موقع الويب الخاص بك أكثر فائدة لكل من المستخدمين ومحركات البحث. على الرغم من أنهم ما زالوا لا يستطيعون رؤية صفحة الويب مثل الإنسان. يعد تحسين محركات البحث ضروريًا لمساعدة محركات البحث على فهم ما تدور حوله كل صفحة وما إذا كانت مفيدة للمستخدمين أم لا.

الآن دعنا نضع مثالاً لرؤية الأشياء بشكل أكثر وضوحًا:

لدينا تجارة إلكترونية مخصصة لبيع كتب الأطفال. حسنًا ، بالنسبة لمصطلح "صفحات التلوين" ، هناك حوالي 673000 عملية بحث شهريًا. بافتراض أن النتيجة الأولى التي تظهر بعد إجراء بحث Google تحصل على 22٪ من النقرات (نسبة النقر إلى الظهور = 22٪) ، فسنحصل على حوالي 148000 زيارة شهريًا.

الآن ، ما هي قيمة هذه الزيارات الـ 148000؟ حسنًا ، إذا كان متوسط تكلفة النقرة في هذا المصطلح هو 0.20 سنت ، فإننا نتحدث عن أكثر من 29000 سنت في الشهر. هذا فقط في الولايات المتحدة ومصر، إذا كان لدينا نشاط تجاري موجه إلى العديد من البلدان ، يتم إجراء 1.4 مليار عملية بحث في العالم كل ساعة. من عمليات البحث هذه ، 70٪ من النقرات على نتائج عضوية و 75٪ من المستخدمين لا يصلون إلى الصفحة الثانية. إذا أخذنا كل هذا في الاعتبار ، فإننا نرى أن النتيجة الأولى تحصل على نقرات كثيرة شهريًا.

يُعد تحسين محركات البحث (SEO) أفضل طريقة لمستخدميك للعثور عليك من خلال عمليات البحث التي يكون موقع الويب الخاص بك مناسبًا لها. يبحث هؤلاء المستخدمون عما تقدمه لهم. أفضل طريقة للوصول إليهم هي من خلال محرك البحث.

=> يمكنك قراءة المزيد عن :

–الدروس التي يجب تتعلمه من حياة ايلون ماسك
–الربح من ادسنس مبالغ ضخمة
–الربح من الاستطلاعات 200 دولار
–الربح من cpa الكثير من الاموال

3. كيف تعمل محركات البحث؟

يمكن تلخيص تشغيل محرك البحث في خطوتين: الزحف والفهرسة.

التتبع

يتنقل محرك بحث عبر الويب بالزحف مع ما يسمى ببرامج الروبوت. هذه تمر عبر جميع الصفحات من خلال الروابط. ومن هنا تأتي أهمية وجود بنية ارتباط جيدة. مثلما يفعل أي مستخدم عند تصفح محتوى الويب ، ينتقلون من ارتباط إلى آخر ويجمعون البيانات حول صفحات الويب التي يقدمونها إلى خوادمهم.

تبدأ عملية التتبع بقائمة عناوين الويب من عمليات الزحف السابقة وخرائط المواقع التي توفرها صفحات الويب الأخرى. بمجرد وصولهم إلى هذه المواقع ، تبحث الروبوتات عن روابط لصفحات أخرى لزيارتها. تنجذب الروبوتات بشكل خاص إلى المواقع الجديدة والتغييرات على مواقع الويب الحالية.

إن برامج الروبوت نفسها هي التي تقرر الصفحات التي يجب زيارتها ، وعدد المرات التي يزحفون فيها إلى موقع الويب هذا ومدة الزحف إليها ، ولهذا السبب من المهم أن يكون لديك وقت تحميل مثالي ومحتوى محدث.

من الشائع جدًا أن تحتاج صفحة الويب إلى تقييد الزحف إلى بعض الصفحات أو محتوى معين لمنعها من الظهور في نتائج البحث. لهذا ، يمكن إخبار روبوتات محرك البحث بعدم الزحف إلى صفحات معينة عبر ملف "robots.txt".

الفهرسة

بمجرد أن يزحف الروبوت إلى موقع ويب ويجمع المعلومات الضرورية ، تتم فهرسة هذه الصفحات. هناك يتم ترتيبها حسب محتواها وسلطتها وأهميتها. بهذه الطريقة ، عندما نجري استعلامًا لمحرك البحث ، سيكون من الأسهل كثيرًا أن تظهر لنا النتائج الأكثر ارتباطًا باستعلامنا.

في البداية ، كانت محركات البحث تعتمد على عدد مرات تكرار الكلمة. عند إجراء بحث ، قاموا بالزحف إلى هذه المصطلحات في فهرسهم للعثور على الصفحات التي تحتوي عليها نصوصهم ، ووضعوا الصفحة التي تكررت فيها أكثر من مرة بشكل أفضل. هم اليوم أكثر تعقيدًا ويعتمدون في فهارسهم على مئات الأشياء المختلفة. تاريخ النشر ، إذا كانت تحتوي على صور أو مقاطع فيديو أو رسوم متحركة أو تنسيقات microformat وما إلى ذلك. هي بعض من تلك الجوانب. الآن يعطون أولوية أكبر لجودة المحتوى.

بمجرد الزحف إلى الصفحات وفهرستها ، يحين وقت عمل الخوارزمية: الخوارزميات هي عمليات الكمبيوتر التي تحدد الصفحات التي تظهر في وقت سابق أو لاحقًا في نتائج البحث. بعد الانتهاء من البحث ، تقوم الخوارزميات بفحص الفهارس. وبهذه الطريقة سيعرفون الصفحات الأكثر صلة مع مراعاة مئات عوامل تحديد المواقع. وكل هذا يحدث في غضون أجزاء من الألف من الثانية.

معلومات اكثر

إذا كنت ترغب في مواصلة البحث في عمليات محرك البحث seo، فقد تهمك هذه الصفحات:

كلمات مفتاحية

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orange" "seoil z+f" "seoul z-power led p4" سيوراي "سيو روكتس" "سو رادفورد" سبورت "سيو ريتا" سيور سيرين "سيف رسول الله" seor r/seoul "r seoud" r/seolhyun "r.seo.icmc //htt" "r/seoul dynasty" r.seo.cmr "er seoul" "البحث ذات الصلة" "البحث ذاكرلي عربي" "البحث ذهب" "البحث ذات" "البحث ذ" "seo دورة" "seo دروبال" "seo ديجيتال" "seo درباره" "سيو دو جاي" "سيو دونغ-تشون" "سيو دهاجا" "سيو دونغ هيون" "seo خدمات" "seo خطوات" "سيو خدمات" "خدمة seo" "خبير seo" "خصائص seo" "خرائط seo" "خبير سيو" "seow kh consultancy pte ltd" "seow kh" "سيو جون" "حساب seo ye ji" "حساب سيو هيون جين انستقرام" "حساب سيو كانغ جون" "حادث سير" "حوده سيوده" "حذاء سيو" "حرب سيوف" "سيو جانغ هون" "سيو جي هون" "سيو جي هي" "سيو جي سوك" "سيو جين" "سيو جي هاي" "seo th köln" "the seo" "the seoul" "seo social-th" "seon th-h500g" seokjin_th "seojun the" "seo تعلم" "seo تعريف" "seo ترجمة" "seo تسويق" "seo تعلم pdf" "seo تحسين" "seo تفعيل" "seo تعريفه" "seoul t money card" "seoul t shirt" "seo t shirt" "seoul t money credit card" "seoul t shirt printing" "t seo" "t seon" "t seoul spa" "seo بالعربي" "seo بالتسويق الرقمي" "seo بالتفصيل" "seo باك لينك" "سيو بالانجليزي" "سيو بلس" "سيو برو" p'seoul "pp seoul" "p seo" "b seo" "seoul thai actor" p_s_c "seo اختصار" "seo اليوتيوب" "seo ادراك" "seo in guk" "seo meaning" "seo ji hye" "seoul garden" "seoul weather" "seoul national university" "seo 06 oil" "seo 06 oil grade" "seo 07 oil grade" "seo 000webhost" "seo 07 oil" "seo-0015 error" "seo 0910bk" "seo-08 codes" 0.seek_set "season 0" seon_0_oo "fortnite season 0" "seon _0_" seo.0_2 "seoul 0 incheon utd" "opacity 0 seo" "seo 101" "seo 1 fuse" "seo 1 fuse meaning" "seo 1 salary" "seo 101 pdf" "seo 1 department of education" "seo 1 salary moe" "seo 1 pay scale" 1seo "1 seom" "1 second" "1 september" "1 seonggong-gil bogae-myeon gyeonggi-do korea south (rok)" "1 second timer" "1 seorang ayah memberikan sebuah tantangan kepada anaknya" "1. seorang ibu biasanya pergi belanja ke pasar a" "seo 2020" "seo 2020 دبلوم تعلم السيو و تحسين محركات البحث كورس سيو عربي" "seo 2019" "seo 2020 trends" "seo 2019 trends" "seo 2019 tips" "seo 2020 guide" "seo 2019 pdf" 2seok "2 swords" "2 seoba srba" "2 seos" "2 september" "2 of swords" "season 2" "seo 360 tours" "seo 301 redirect" "seo 3d" "seo 3 moe" "seo 3d images" "seo3 led lenser" "seo 300 words" "3 swords" "3 soeurs" "3 sean drive bermuda" "3 second timer" "season 3" 3/seojk.04/2020 "3 seo pijlers" "september 3" "seo 404" seo411 "seo 404 page" "seo 40 de fiebre" "seo 404 vs 301" "seo 404 or redirect" "seo 404 page best practices" "seo 4 school" "4 seasons" "4 swords" "season 4" "4.seorang penyelam menyelam dengan kedalaman 3m" "4 seos" "4 seorang penjual kerupuk mengeluarkan modal" 4/seojk.02/2014 4/seojk.03/2017 "seo 5 led lenser" "seo 5 consulting" "seo 5r led lenser" "seo 503" "seo 500 error" "seo 500 words per page" "seo 5r" "seo 5 led lenser manual" "5 second rule" "5 swords" "5 september" "5 seo tips" "5 seo tools" "5 seo metrics to measure seo performance" "seo 6 way" "seo 60 oil" "seo 68 oil" "seo 6 month plan" "seo 6 months experience resume" "seo 62 oil" "seo 6j3" "seo angular 6" "6 swords" "6 september" "6 second timer" "6 seconds" 6/seojk.05/2017 "6.seorang atlet tenis mengajukan pertanyaan kepada wasit" "6 seorang penjual sate mengeluarkan modal" "september 6" "seo7r headlamp" "seo 7r" "seo 76 oil" "seo7r led lenser" "seo 7 led lenser" "seo 7r battery" "seo 7r manual" "seo 7r review" "7 swords" "7 second riddles" "7.seorang pedagang bakso mengeluarkan modal sebesar" "7. seorang warga negara indonesia dapat kehilangan kewarganegaraan indonesia jika" "7 seo tips" "7 seo tools" "7 seonaid place gracemere" "seo 8nv" "seo 84" "seo 81" "seo angular 8" "seo drupal 8" "drupal 8 seo modules" "drupal 8 seo yoast" "8 seo tools" "8 seconds" "8 swords" "8 of swords" "8. seorang penyelam dari tim sar" "8 seorang yang bernama bhaskara menyusun sebuah persegi" "8 seorang pengusaha mebel akan mengirim paket ke toko langganannya" "8.seorang membeli sekarung beras" "9 swords" "9 of swords" "9.seorang penjual bakso mengeluarkan modal" 9/seojk.03/2019 "9 seorang penjual bakso mengeluarkan modal sebesar" "9.seorang membeli sekardus" 9/seojk.05/2016 9/seojk.03/2020<title> <div id='RandomPosts' name='معرفة'><div class='post-random'><div id='retloodaar'><svg class='notran icon-load' version='1.1' viewBox='0 0 50 50' x='0px' xml:space='preserve' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' y='0px'><path class='notran' d='M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z' fill='currentColor' transform='rotate(240 25 25)'><animateTransform attributeName='transform' attributeType='xml' class='notran' dur='0.6s' from='0 25 25' repeatCount='indefinite' to='360 25 25' type='rotate'></animateTransform></path></svg></div><div class='newPost'></div><div class='newPost'></div></div></div> <div 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منوعات moha

القائمة الرئيسية

الصفحات

الجديد [LastPost]

ما هو SEO ولماذا نحتاجه؟

ما هو SEO ولماذا نحتاجه؟

من أين يأتي مصطلح SEO (Search Engine Optimization)؟

1. ما هو تحسين محركات البحث؟

يمكن تقسيم تحسين محركات البحث إلى مجموعتين كبيرتين:

2. ما سبب أهمية تحسين محركات البحث؟

الآن دعنا نضع مثالاً لرؤية الأشياء بشكل أكثر وضوحًا:

3. كيف تعمل محركات البحث؟

التتبع

الفهرسة

معلومات اكثر